According to Variety magazine, the new Netflix category that will include advertising within its normal programming will begin to be available on November 1 in countries such as the United States, Canada, the United Kingdom, France and Germany. .
The king of streaming is increasing its launch window to get ahead of the new ad-supported tier of Disney Plus, which will premiere on December 8.
It was previously reported that the new Netflix subscription option would be rolled out before the end of the year. , although Bloomberg suggested there could be a broader launch in early 2023.
Netflix with ads will reportedly cost between $7 and $9 per month, which is almost half of the company’s current standard plan, which costs $15.50 per month.
Similarly, it was noted that ads will not be shown during children’s shows, Bloomberg previously reported, and subscribers will not be able to download content for offline viewing.
In April, after Netflix reported its first subscriber loss in more than a decade, co-CEO Reed Hastings revealed that the company was seeking a new, cheaper ad-supported tier for Netflix after years of ditching advertising.
Netflix also plans to start charging for password sharing next year, right in the midst of the so-called streaming wars, which have unleashed a wave of newer services, including Apple TV Plus, Disney Plus, HBO Max, Peacock and Paramount Plus.