Reed Duchscher, who used to manage YouTube king MrBeast, has a strong warning for new content creators. He says platforms like YouTube and TikTok make it much harder to become a huge success now.
Duchscher spoke in a recent interview. He explained that algorithms keep users in their own bubbles. If you like travel videos, you mostly see travel. If you like cars or beauty tips, same thing. Your feed stays in that one area.
This change means fewer creators can reach everyone like MrBeast did. MrBeast, whose real name is Jimmy Donaldson, has over 450 million subscribers. He blew up with wild challenges, big giveaways, and kind acts like planting trees or cleaning oceans.
Back in the day, a fun video could go viral to millions fast. Now, people get split into small groups. Duchscher said, “Your algorithms stay in that vertical.” It stops broad stars from rising easily.
But there’s a good side for some. Niche creators can build strong, loyal fans. Duchscher thinks this helps make money. “It’s much easier to create businesses when you have a hyper-niche audience at scale,” he noted. Fans in one topic buy related products more.
Duchscher left as MrBeast’s manager last year. He still works on the chocolate brand Feastables with him. Now, he runs Night, a company that helps niche creators grow businesses. They invest in things like cookbooks for food fans or tools for gardeners.
Platforms love this too. It spreads out the power. They don’t depend on just a few big names. More variety keeps users happy and coming back.
For new creators dreaming of MrBeast-level fame, it might feel tough. The old path of quick, massive growth is rarer. But focusing on one passion could lead to real success in a smaller world.
This news hits home for millions trying to make videos. Many spend hours creating, hoping for that big break. Duchscher’s words show the game has changed. Pick a niche, build deep connections, and think about products early.
MrBeast built an empire worth billions. His story inspired so many. Now, the next wave might look different โ smaller crowds, but stronger bonds.
What do you think? Is this fair, or does it kill the fun of going viral? The creator world keeps evolving, and staying smart is key.