American supermodel Bella Hadid has stepped from the catwalk into the metaverse with the launch of CY-B3LLA, a collection of non-fungible tokens featuring artwork based on 3D scans of her face and body.
Hadid, 25, told Reuters in an interview from New York that she was intrigued by the shared environments of the virtual world and wanted to make “cool versions” of herself after becoming obsessed with video games during the COVID-19 lockdown.
Previously, she said on her Instagram account that she created NFTs to “encourage travel, community, growth, fantasy, and human interactions.”
NFTs are a digital asset that exists on the blockchain, a record of transactions that is kept on networked computers. All kinds of digital objects – including images, videos, music and text – can be bought and sold as NFTs.
His collection consists of 11,111 NFTs and has been made in collaboration with the reBASE NFT minting platform.
Inspiration for CY-B3LLA’s NFTs came from 10 different countries, with input from local artists.
“Seeing what kind of version of me their brains came up with was really interesting… There are so many different versions of me that could be made and not the ones that I could dream of,” she said.
The locations and accompanying digital assets will be revealed between now and September, with the first batch including images of a robotic-style Hadid inspired by Japan.
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