Everything indicates that Rihanna ‘s beauty empire is set to grow soon. And that’s because the billionaire singer recently filed several patents for shampoos and hair creams under the name Fenty, her clothing, accessories, makeup and lingerie brand in partnership with French luxury giant LVMH. Today, Fenty works more like a holding company that controls the business ventures of the “Diamonds” singer.
RiRi (as the singer is nicknamed) registered with the USPTO (United States Patent and Trademark Office), equivalent to the Brazilian INPI (National Institute of Industrial Property) in the United States, through a holding company, Roraj Trade, LLC, which has it as its only partner.
Fenty ended 2021 with revenues close to US$ 1 billion (R$ 5.5 billion), almost double what it had in the previous year. The market value of the company, which should go public in the near future, is around US$ 3 billion (R$ 16.4 billion), and accounts for most of the Barbadian popstar’s equity, which is estimated at US$ 1.4 billion (R$ 7.6 billion), a figure that makes her one of the very few celebrities with ten-figure fortunes or more.