The businesswoman Kim Kardashian wrote in a statement published on all her social platforms “On August 1, at midnight, we will close the website of KKWBeauty.com and we will return to you with a completely new brand, with new formulas that will be modern, innovative and with a high, different and sustainable packaging.”
Clearly following the same refreshing vein as her sister Kylie Jenner, whose famous ‘Kylie Cosmetics’ lipstick collection has recently undergone a deep facelift, the 40-year-old celebrity, mother of four with the controversial musician, acknowledged that she is very excited about the new era that is coming for her and for her forays into this profitable economic sector.
“I am excited to continue developing and expanding my range of products and improving the shopping experience for all of you. You will be able to purchase all my beauty and cosmetic lines, from all categories, in one place,” she added.