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News business ALDI France becomes partner of the French League of League of Legends
ALDI France is launching into Esport. The creator of the discount announces a partnership with the French League of League of Legends as well as with two teams registered in the competition: Solary and Team Vitality.
Present in France for more than 30 years, ALDI France thus signs its first sponsorship in France in the electronic sport sector. Through this three-year commitment, the brand wishes to share its vision of ” eat well »And benefit high-level professional players.
A nutritional program for esports teams will be implemented to support LFL participants in their daily training. Goal : highlight the link between nutrition and esport, as Aurélie Taude, Marketing and Communication Director at ALDI France explains:
We really wanted to get involved in a sports field in which we could evolve and co-construct. Being the partner of the teams of Solary, Team Vitality as well as of the League of Legends championship seemed obvious. Just like ALDI, esport is starting to emerge with a larger audience in France and contributing to its influence is a great opportunity for our brand. This partnership makes all the more sense since, like discount, esport is a sector where prejudices die hard, so we are eager to unite to change mentalities. These high-level athletes strive to maintain an exemplary lifestyle in which cooking occupies a central place. All of this represents a formidable field of possibilities that we wish to place in time!
Sakor Ros, President of Solary, specifies for his part working with ALDI France on many projects which “ will be at the heart of their strategy of support and education in the nutritional balance of players ».
« ALDI’s desire to promote a healthy and varied diet for all resonates with the permanent search for performance within our teams. »Shares Nicolas Maurer, Managing Director of Team Vitality, who also teases« great stories and activations As part of this partnership.
The start of the new LFL season is scheduled for January 19.
By LFL, Jeuxvideo.com partner
Brent Dubin, known as the Gaming Giant among Globe Live Media staff, is the chief Gaming Reporter for Globe Live Media. Having attended all the major events of Gaming around the World, he is sure to give you exactly the update related to gaming World you are looking for.