As a child, he lacked love and took refuge on the Internet: the self-taught marketer who founded a global company at 19

Jesús Tassarolo was no more than 15 when he fell into their hands rich dad poor dad, by Robert T. Kiyosaki, a book on personal finance. The boy born in Sarandí, a rural village in Gualeguaychú, dreamed of being a millionaire instead of just living. Curious and enterprising by nature, he managed at the age of 19 to create a consulting and digital marketing company, called TooAudience, which provides services on a global scale. For 3 years, he has led the life of a digital nomad. He tells his story from Barcelona, ​​where he plans to return.

From birth until the age of six, he lived in a house by the side of the road. His parents sold choripanes and other on-the-go foods to truckers. Jesus has few memories of that time, and some are better forgotten, like episodes of violence. The dishes were flying at home, his father was impulsive, so when they moved to the city of Gualeguaychú, his parents separated. Jesús was given the opportunity to choose who to live with and he left with his mother.

Jesus was always the top student in the class and the standard bearer. His mother gave him Dragon Ball cards for every 10 he drew. And he had the whole collection, he tells of the importance that his mother placed on his education, within a complex relationship.

The computer has always been a refuge from the bad weather that reigned in his house. Her mother’s new boyfriend was a drug addict and they would break into her house to steal very frequently. Jesús says he had a knife in his room in case he had to defend himself. Despite the changes in her mother’s life, the violence remained. She herself was screaming and hitting her son for some reason. Even when I cried. “I thought it was normal for them to hit you, abuse you and yell at you. And I realized it wasn’t when I left my familiar surroundings“, Explain. “Once my mother took my neck with her hands and another time she hit me twice on the nose and I bled,” she recalls a time that “She defines as strange in her family. That’s how he found refuge on the computer. Something that at some point became an addiction, which he himself noticed and controlled.

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During this time, on the search engines I typed “how to make money online”. At 12, he became a YouTuber. He told how to play games. “I had a video with 30,000 views. I wanted to be a Youtuber. It was my dream,” he says.

There was no shortage of food, however, every now and then they cut the power due to unpaid bills. “I don’t like to say that we were poor because we had food. And I had the Internet,” he says. They moved again, her mother separated from the second couple.

“I did not feel well. I felt that I had no love and my family was very busy, stressed and I was sneaking around the internet. For me, this was all my reality, but I knew something was wrong. I went through high school in the same jersey. And I bought used pants for my friends. At home, we lived on just enough and I went to work,” he says.

Since I went to a technical school, I put into practice everything I learnedFor. He did odd jobs, sold things, repaired bicycles, opened a blacksmith shop, a motorcycle shop and worked in a tourist complex owned by his new father-in-law, in the maintenance area. He says that as a teenager he had developed the ability to earn his own money, even going to school in double shifts. And his stepfather, became his father figure. He remembers that one day he said to her: “Jesus, if you study, you work with your mind. If you don’t study, you work with your back. Clear. He hadn’t studied and worked with his back in the field. His mother had given him this advice and he gave it to me,” he recalls.

One evening, her mother asked her what she was reading on her phone. And Jesus said to him:rich dad poor dadWhy i want to be a millionaire”. Coincidentally, his mother had the book and handed it over. For another book, which marked him, The secret, by Rhonda Byrne, he printed dollars and stuck them all over the houseinspired by the Law of Attraction, theme of the artwork.

The marketer claims to have worked on everything. I did everything and I was very smart because everything I earned was invested. He wanted to follow the advice of his stepfather, who had a complex, because for example, his father, who worked as an employee in a transport company, traveled long distances and could not be with him. And he drew his conclusions, on what suited him. AND He dreamed of having his own business.

Broken, he says that at 19 he moved away from his family. He went to live in Concepción del Uruguay to study engineering. “My super good mom, she trusted me, even if sometimes she was wrong. Now, I don’t talk much to her anymore,” he explains.

Jesús continued, with his tireless curiosity, to see how to do business on the Internet. And that’s how he hacked digital marketing courses to grow his businesses. “I downloaded courses that cost 300 euros in Spain, because I had no weight. It changed my life. A $1000 course was looking how to download it for 100 pesos. When you have no resources, you are capable of anything to survive. And I’ve always been honest, I’ve never stolen,” he admits. And he adds: “Now I don’t even download anything fake. I pay for it. Now I’m a savage buying lessonssays someone who says access to this web-based education has changed his life.

In 2019, he created his company TooAudience and left Engineering. Obviously, he preferred this business world: that of making his people and others grow.

Armed with his newfound knowledge and fluency with words, he began offering his services as an online advertising and digital marketing consultant. in just three months has 100 customers, including a Chevrolet dealership. This led him to hire a team of professionals: a copywriter, a video editor, a sales funnel and online advertising specialist.

Jesús invested in a mentor, who helped him grow and also traveled abroad, where he gained more experience and expanded his markets. It was on his return from Mexico, where he spent three months with a client who trusted him, that he decided to leave Engineering. He already knew what really interested him. His specialty is helping businesses grow on the internet with product launches, consulting, and building automated sales funnels. The so-called “Evergreen funnels”.

Many of his first clients were classmates of the courses themselves, entrepreneurs with euros, which he knew how to capture, because he was very diligent and put into practice everything they taught him, which is why he ended up becoming a Success story. His testimony served both the entrepreneur who gave the course and him, to make himself known. At 19, for example, he was interviewed for a billing of $10,000 a month. More information on this subject can be seen on his Instagram account @jesustassarolo.

He finds it amusing that two years ago he had a Zoom meeting with an entrepreneur who he hacked a course from when he couldn’t afford it. A Spaniard he admires, José Mark. And told him. “Forgive me, I hacked your course, but thanks to that, today I am who I am, you changed my life.”. Mark wasn’t just amused. He says he hired him to increase sales.

The next step is to have a place to return to in Argentina, and he imagines giving talks and lectures. “I like to talk and I always feel that when I talk to someone, I motivate them. Because I had no advantage. I have a message to give. And at the corporate level, I want to create that job that people would like to work for, create a pleasant work environment and be able to create opportunities,” he concludes..

Over the past 3 years, he claims to have billed around $300,000.

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